Rated 5 stars on Google & Facebook
Alex's Boutique
Our Partners & Sourcing
At Alex’s Boutique, we prioritize quality over the label on the tag. We source directly from the same premium manufacturers used by Nordstrom, Target, Urban Outfitters, Nuuly (Anthropologie), and Stitch Fix. Plus, with our exclusive boutique promotions and rewards, you get the big-name quality you want with the small-business care you can't find anywhere else.
The Conscious & Rare
Ethical. Sustainable. Soft.
Studio Ko (limited collection)
We secured a final batch of this rare, retired brand to bring you organic and eco-friendly fabrics that is no longer in production.
Heimious
We chose Heimious for their uncompromising commitment to comfort and local production. Founded in 2011, they craft everyday essentials right here in the USA using premium ecological fabrics. We love them for their sensory-friendly softness—making them the pieces you’ll reach for first, every single morning.
Evolve Botanica
We love their science-backed approach to clean beauty. With over 20 years of research, Evolve Botanica combines sustainable plant ingredients with modern chemistry to create effective skincare that actually works. Every batch is made by hand without parabens, sulfates, or harsh chemicals—just pure, plant-based results.
The Timeless & Versatile Edit
Classic. Polished. Day-to-Night.
GILLI
Designed for the woman who does it all. We chose Gilli because their collection masters the art of versatility—effortlessly transitioning from the boardroom to family time without missing a beat. They balance modern style with timeless silhouettes, ensuring every piece is a wardrobe staple you’ll love for years to come.
Dress Day
We selected Dress Day for their dedication to effortless versatility. Their design team prioritizes high-quality fabrics to create polished, everyday staples that keep you ahead of the curve while remaining wearable enough for real life.
Margaret M
The secret to looking polished without sacrificing comfort. We chose this Canadian-based designer for their famous "Slimming Pant"—a pull-on trouser featuring signature memory-stretch fabric and a tummy-control waistband. They are the ultimate work-from-anywhere pant that flatters every curve
The Timeless & Versatile Edit
Classic. Polished. Day-to-Night.
STORIA
A woman-owned design house that draws inspiration from the real connections between friends, family, and coworkers. We selected Storia for their exclusive custom fabrics and patterns—details you won't find anywhere else. They design with a vision of joy and confidence, creating polished pieces meant to make the best possible impression.
Hayden LA
A family-run brand designed by women, for women. We champion Hayden for their commitment to inclusive sizing and timeless style, backed by founder Hailee Lee’s 20+ years of experience in the LA textile industry. They focus on solving the pain points of fit, creating "effortlessly timeless" pieces that transcend age and fleeting trends.
&merci
We love &MERCI for their focus on "foundation pieces"—essential styling staples that anchor your unique look. They balance current trends with high-quality construction, designing empowering garments meant to keep up with the dynamic, ever-evolving life of the modern woman.
The Timeless & Versatile Edit
Classic. Polished. Day-to-Night.
Bluivy
The epitome of the laid-back California lifestyle. We chose Bluivy because they design with "fit and feel" as the top priority, creating pieces that bridge the gap between relaxed vibes and modern chic. They prove you never have to surrender comfort to get high-quality style.
Dress Forum
We chose Dress Forum for their mastery of the "soft and breezy" silhouette. Specializing in timeless color palettes and intricate vintage-inspired prints, they design for the free-spirited woman who needs an effortless day-to-night look that never compromises on comfort.
The Boho & Texture Collection
Relaxed. Soft. Premium Feel.
POL Clothing
We champion POL for their dedication to "heirloom appeal"—creating pieces that feel like collected treasures rather than just clothing. They anchor their brand in quality, using unique, proprietary processes to blend natural and industrial aesthetics into styles that make you feel beautiful and uninhibited.
Lovestitch
The definition of "understated bohemian." We chose Lovestitch for their signature "California lifestyle" aesthetic—a perfect blend of vintage inspiration and modern, flattering cuts. They are our go-to for effortless chic, proving that you never have to surrender quality or comfort to look genuinely stylish.
The Boho & Texture Collection
Relaxed. Soft. Premium Feel.
Hem & Thread
We chose Hem & Thread for their ability to balance the romantic with the relaxed. Based in downtown Los Angeles, they specialize in "sweet to wild casual" styles—meaning they create those essential textured knits and woven tops that upgrade your denim instantly. They prioritize quality construction, ensuring even their most casual pieces feel polished.
Oddi
We chose Oddi because they are true "romantics at heart." Inspired by the bohemian spirit and nature’s beauty, they breathe new life into vintage aesthetics to create art through fashion. We love their commitment to blending comfort and charm, creating one-of-a-kind pieces designed to adapt to your daily life with grace.
The Boho & Texture Collection
Relaxed. Soft. Premium Feel.
ILLA ILLA
We chose ILLA ILLA for their spirited approach to individualism. Dedicated to "confident motifs" and fun prints, they design versatile styles intended to inspire creative ambition [cite]. We love that they maintain high quality at an affordable price, ensuring your wardrobe stays fresh and on-trend season after season
Final Touch
We selected Final Touch for their philosophy of "effortless innovation." Based in California, they focus on creating high-quality designs that transcend fleeting trends. We love that their pieces offer lasting appeal, prioritizing timeless construction over fast fashion.