Rated 5 stars on Google & Facebook
Alex's Boutique
Our Partners & Sourcing
At Alex’s Boutique, we prioritize quality over the label on the tag. We source directly from the same premium manufacturers used by Nordstrom, Target, Urban Outfitters, Nuuly (Anthropologie), as well as home items that are manufactured for Ink + Ivy, Martha Stewart, Madison Park, and Natori. Plus, with our exclusive boutique promotions and rewards, you get the big-name quality you want with the small-business care you can't find anywhere else.
The Boho & Texture Collection
Relaxed. Soft. Premium Feel.
POL Clothing
We champion POL for their dedication to "heirloom appeal"—creating pieces that feel like collected treasures rather than just clothing. They anchor their brand in quality, using unique, proprietary processes to blend natural and industrial aesthetics into styles that make you feel beautiful and uninhibited.
Lovestitch
The definition of "understated bohemian." We chose Lovestitch for their signature "California lifestyle" aesthetic—a perfect blend of vintage inspiration and modern, flattering cuts. They are our go-to for effortless chic, proving that you never have to surrender quality or comfort to look genuinely stylish.
The Boho & Texture Collection
Relaxed. Soft. Premium Feel.
Hem & Thread
We chose Hem & Thread for their ability to balance the romantic with the relaxed. Based in downtown Los Angeles, they specialize in "sweet to wild casual" styles—meaning they create those essential textured knits and woven tops that upgrade your denim instantly. They prioritize quality construction, ensuring even their most casual pieces feel polished.
Oddi
We chose Oddi because they are true "romantics at heart." Inspired by the bohemian spirit and nature’s beauty, they breathe new life into vintage aesthetics to create art through fashion. We love their commitment to blending comfort and charm, creating one-of-a-kind pieces designed to adapt to your daily life with grace.
The Boho & Texture Collection
Relaxed. Soft. Premium Feel.
ILLA ILLA
We chose ILLA ILLA for their spirited approach to individualism. Dedicated to "confident motifs" and fun prints, they design versatile styles intended to inspire creative ambition [cite]. We love that they maintain high quality at an affordable price, ensuring your wardrobe stays fresh and on-trend season after season
Final Touch
We selected Final Touch for their philosophy of "effortless innovation." Based in California, they focus on creating high-quality designs that transcend fleeting trends. We love that their pieces offer lasting appeal, prioritizing timeless construction over fast fashion.
The Timeless & Versatile Edit
Classic. Polished. Day-to-Night.
GILLI
Designed for the woman who does it all. We chose Gilli because their collection masters the art of versatility—effortlessly transitioning from the boardroom to family time without missing a beat. They balance modern style with timeless silhouettes, ensuring every piece is a wardrobe staple you’ll love for years to come.
Dress Day
We selected Dress Day for their dedication to effortless versatility. Their design team prioritizes high-quality fabrics to create polished, everyday staples that keep you ahead of the curve while remaining wearable enough for real life.
Margaret M
The secret to looking polished without sacrificing comfort. We chose this Canadian-based designer for their famous "Slimming Pant"—a pull-on trouser featuring signature memory-stretch fabric and a tummy-control waistband. They are the ultimate work-from-anywhere pant that flatters every curve
The Timeless & Versatile Edit
Classic. Polished. Day-to-Night.
STORIA
A woman-owned design house that draws inspiration from the real connections between friends, family, and coworkers. We selected Storia for their exclusive custom fabrics and patterns—details you won't find anywhere else. They design with a vision of joy and confidence, creating polished pieces meant to make the best possible impression.
Hayden LA
A family-run brand designed by women, for women. We champion Hayden for their commitment to inclusive sizing and timeless style, backed by founder Hailee Lee’s 20+ years of experience in the LA textile industry. They focus on solving the pain points of fit, creating "effortlessly timeless" pieces that transcend age and fleeting trends.
&merci
We love &MERCI for their focus on "foundation pieces"—essential styling staples that anchor your unique look. They balance current trends with high-quality construction, designing empowering garments meant to keep up with the dynamic, ever-evolving life of the modern woman.
The Timeless & Versatile Edit
Classic. Polished. Day-to-Night.
Bluivy
The epitome of the laid-back California lifestyle. We chose Bluivy because they design with "fit and feel" as the top priority, creating pieces that bridge the gap between relaxed vibes and modern chic. They prove you never have to surrender comfort to get high-quality style.
Dress Forum
We chose Dress Forum for their mastery of the "soft and breezy" silhouette. Specializing in timeless color palettes and intricate vintage-inspired prints, they design for the free-spirited woman who needs an effortless day-to-night look that never compromises on comfort.
The Conscious & Rare
Ethical. Sustainable. Soft.
Studio Ko (limited collection)
We secured a final batch of this rare, retired brand to bring you organic and eco-friendly fabrics that is no longer in production.
Heimious
We chose Heimious for their uncompromising commitment to comfort and local production. Founded in 2011, they craft everyday essentials right here in the USA using premium ecological fabrics. We love them for their sensory-friendly softness—making them the pieces you’ll reach for first, every single morning.
Evolve Botanica
We love their science-backed approach to clean beauty. With over 20 years of research, Evolve Botanica combines sustainable plant ingredients with modern chemistry to create effective skincare that actually works. Every batch is made by hand without parabens, sulfates, or harsh chemicals—just pure, plant-based results.
Baby & Nursery Edit
Stylish Functionality. Trusted Brands.
Itzy Ritzy
We chose Itzy Ritzy because they prove that parenting in style is possible. Since 2009, they have been designing "smart solutions" to everyday challenges, blending beauty with brains to create accessories that are as fashion-forward as they are functional.
Newcastle Classics
We chose Newcastle Classics for their timeless approach to comfort. Known for their premium, pre-washed 100% cotton and bamboo muslins, they create swaddles and blankets that are breathable, durable, and designed to get softer with every single wash. Their "heirloom-quality" patterns—from vintage steam trains to delicate florals—are designed to last a lifetime.
Happy Horse (Distributed by Newcastle Classics)
We chose Happy Horse because they have been the masters of "soft and stubborn" plush since 1963. Designed in the Netherlands, these aren't just toys—they are characters with personality, blending European design flair with a sense of humor. We love that they prioritize the future as much as the fun, using 100% recycled fillings to ensure their cuddly friends are soft, safe, and sustainable.
Baby & Nursery Edit
Stylish Functionality. Trusted Brands.
JLIKA
We chose JLIKA because they are dedicated to "making your little angel’s world a bit brighter." Founded by Liliya out of a passion for original design, the brand creates "eye-catching, inspiring" pieces that pop. We specifically curated their bedding and blankets for their addictive patterns—turning everyday nursery essentials into bright spots of joy.
Milk Snob
(coming soon)
We chose Milk Snob because they are the original innovators. As seen on Shark Tank, they invented the iconic 5-in-1 cover, proving that parents never have to sacrifice fashion for function. We love their commitment to safety and style—whether it's their buttery soft fabrics or their exclusive Disney and Star Wars collaborations, every piece is designed in the USA to offer practical peace of mind
Jammie Session (formerly Big Dreams Little Jammies)
(coming soon)
We chose Jammie Session to bring the ultimate comfort to your bedtime routine. Formerly known as Big Dreams Little Jammies, this brand is famous for their signature bamboo blends—buttery soft, breathable, and designed to soothe sensitive skin. We love their "lyrical designs" and cheerful prints that make getting ready for bed the highlight of the day.
The Home & Kitchen Edit
Curated Living. Durable Design. Unique Finds.
Olliix
We chose Olliix because they are a true "House of Brands," offering a curated sanctuary for every style. Whether you love the mid-century modern edge of Ink+Ivy, the timeless elegance of Madison Park, or the relaxed bohemian vibes of Urban Habitat, Olliix delivers high-end design without the high-end markup. We love that they empower you to mix and match these distinct aesthetics to create a home that feels uniquely yours.
Gotham Steel
We chose Gotham Steel because they set the gold standard for "As Seen on TV" durability. Combining high-grade titanium and ceramic, their cookware is designed to be non-stick, scratch-resistant, and tough enough for real life. We love that their products make healthy cooking effortless—allowing you to skip the butter or oil without sacrificing the easy cleanup.
Abble (currently curated for personal shopping needs)
We selected Abble for their philosophy of "Service, Design, and Quality." They specialize in home and garden furnishings that are both functional and stylish—from sturdy patio umbrellas to chic indoor seating. We love their dedication to creating pieces that upgrade your living space instantly, offering premium looks at an accessible price point.
The Home & Kitchen Edit
Curated Living. Durable Design. Unique Finds.
Cheungs Home Decor
We chose Cheungs because they are family-owned and design-driven. Since 1989, they have specialized in natural materials—think woven sea grass baskets, wooden accents, and rustic metal décor. We love that their pieces add instant warmth and texture to any room, perfect for achieving that "lived-in" farmhouse or coastal look.
39F Inc
We selected 39F Inc for their expertise in metal and wood furniture. Based in California, they focus on industrial and modern rustic designs—from sleek barstools to statement dining tables. We love their ability to blend sturdy construction with trend-right aesthetics, giving you furniture that looks like a custom find.
8 Oak Lane
We chose 8 Oak Lane because they are the masters of "Insta-worthy" living. Inspired by all things current, clever, and creative, they design modern solutions for your tabletop—from chic ginger jars to bold serving trays.
Gifts & Accessories
Stylish Functionality. Trusted Brands.
Elemental (Drinkware)
We chose Elemental because they live at the intersection where design meets practicality. Born in California, they create sustainable, minimalistic drinkware for the modest professional. We love their sleek silhouettes that don't just look good—they sustain the environment and improve your life on the go.
Mugsby (Drinkware & Accessories)
We chose Mugsby because they serve up Southern charm with a side of sass. A family-run business blooming in the heart of Texas, they create drinkware designed to be a "pearl-clutching good time". We love that every mug is a conversation starter, infused with heart, laughter, and a generous dollop of personality.
SBG Co. (Apparel & Accessories)
We selected SBG Co. (formerly Saved by Grace) for their heartwarming approach to lifestyle goods. Whether it’s a graphic tee or custom home décor, every piece is made-to-order and designed to speak to real life. We love their evolution from a faith-rooted shop into a brand where "everyone belongs," offering cozy, meaningful goods that make your space feel personal.
Gifts & Accessories
Stylish Functionality. Trusted Brands.
Kissed Apparel
We chose Kissed Apparel for their dedication to the craft. A family-owned business, they take pride in handcrafting every single piece to order using eco-friendly and sustainably produced materials. We love their seasonal graphic tees, designed in-house to be the perfect blend of high-quality comfort and trendy statement style.
Gracefully Made Jewelry
We chose Gracefully Made because we believe jewelry should tell a story. Founded by Melissa Gullatte, this brand specializes in "wearable mantras"—hand-stamped cuffs and personalized name bracelets that serve as daily reminders of who you are and who you love. We love that every piece is made to order in the USA, ensuring that your gift is as unique as the person wearing it.
Leto Accessories
We chose Leto Accessories for their effortless bohemian spirit. Specializing in the finishing touches—from soft knits and slouchy beanies to delicate lace bralettes—they capture that perfect "California Boho" vibe. We love that they deliver high-quality, trendy essentials that make layering look easy, all without the high-end price tag.
